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Black Friday Shopping
Remember when Black Friday meant braving the cold, camping out for hours, and then maybe wrestling someone for the last big-ticket item on the shelf? Sure, that might still happen, but these days, most of the action happens from the cozy comfort of your couch. Online shopping is where it’s at – e-commerce sales increased by 14% compared to last year!
Unsurprisingly, Amazon made out like a bandit. Their marathon 12-day holiday shopping event shattered records for both sales and items sold. But what caught the consumer’s eye this year? Beats headphones, Barbie dolls, Play-Doh and … Shark vacuums? The vacuums sound like a pet owner purchase to me. Fun fact: More than 60% of sales in Amazon’s store during the event were from independent sellers. Not too bad for the little guys!
Zooming out a bit, during the traditional five-day shopping period from Thanksgiving to Cyber Monday, the average shopper spent $235, up $8 from last year. Out of these shoppers, nearly half (49%) snagged apparel and accessories, a third went for toys, and 27% went for gift cards (because who doesn’t love a safe bet?).
Even though the big sales are mostly over, the spending isn’t slowing down. The National Retail Federation predicts retail sales will grow between 2.5% and 3.5% through November and December, generating almost $989 billion in retail sales. That’s a lot of holiday cheer!
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