Dig In
Activist Investor
Last week, we discussed CEO changes, specifically the shake-ups at Starbucks and Chipotle. But who’s behind these moves? Activist investors.
Imagine you have a lemonade stand that’s not doing so well. A customer decides to buy a portion of your business and starts suggesting changes like new recipes or new jars to improve sales. This customer is like an activist investor.
In the world of investing, this is typically a hedge fund, a private equity firm, or wealthy individuals. They buy a significant chunk of a company’s stock to influence how the company is run. They might offer advice in strategy or push for major changes, like replacing the CEO. They often target companies that aren’t performing well or are poorly managed. 2024 has a been a busy year for activist investors, with data showing 147 activist campaigns globally for the first half of 2024, the highest number on record.
In the case of Starbucks, activist Elliot Investment Management was unhappy with the Starbucks CEO, who had overseen declining sales recently. Elliot had invested up to $2 billion in Starbucks, so they definitely had a vested interest. It’s a classic example of how if you want to drive change, you can – though you don’t always need $2 billion to get started!
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