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Streaming Wars
Forget tracking COVID-19 cases, the stock market may be telling us the pandemic is winding down. Netflix fell 35% after losing 200,000 subscribers in the first quarter and said it expects to lose possibly another 2 million this quarter. Are Americans putting the pandemic “Netflix and chill” days behind them, or is competition heating up?
In 2021, there were an estimated 1.3 billion streaming subscriptions globally, up 14% from 2020. Netflix, Amazon Prime, and Disney+ are the big platforms, but there are dozens more vying for our screen time. And they’re getting a lot of it: The average weekly time spent streaming video content increased to 169.4 billion minutes in February, up 18% year over year.
The amount of content may be starting to overwhelm audiences. There are over 817,000 unique program titles in the U.S. across traditional TV and streaming services. In December 2019, that figure was 646,000.
Despite warmer weather around the corner, there are hundreds of new productions still to be released this year. Binging is the new normal, so expect the streaming wars to continue.
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