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Sneaker Wars
By now your basketball bracket is probably in shambles. Let’s trade in those busted brackets for a different kind of showdown: the battle of the sneakers.
Last year, 58% of our interns said Nike was their preferred athletic footwear brand. But how does this stack up to overall market share? While newbies like On Running and HOKA have been giving it their all, Nike controls 28.2% of the global footwear market based on Stifel estimates. Adidas trails at 11.5%, and spots 3 to 10, it’s anyone’s game, with no company having more than 5% market share.
You can witness Nike’s dominance at this year’s NCAA Men’s Division I basketball tournament. Nike and Jordan sponsor 62% of the teams, including every number 1 through 3 seed. Basically Nike is hoping for as few upsets as possible.
Nike’s basketball leadership is old news, but their latest dive into soccer is causing a stir. After 77 years under Adidas, the German Football Association (DFB) shook things up by signing Nike as their sponsor starting in 2027. So far this move hasn’t scored points with German fans and politicians.
For now, Nike seems to be leading the pack, but the real test will come when we survey this year’s interns. Stay tuned for the ultimate showdown!
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