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Revisiting the Streaming Wars
If you have been a loyal Stifel Bits reader for some time now, you may remember our last piece on the Streaming Wars in 2022. It’s been a while, so we wanted to revisit it. So, before we crown the current “leader” of the streaming wars, let’s meet the contenders.
We all know the main name in the game, Netflix, who most recently took a dive into live sports streaming, including its recent announcement of snatching WWE from cable and even hosting its very own Netflix Cup golf tournament in 2023. Plus, with hits like “Dahmer,” “Squid Game,” and “Stranger Things” clocking over a billion hours of viewing, Netflix is clearly in it to win it.
Then there’s Amazon Prime and Max, who both saw two of the largest premieres in television history with the launches of “House of the Dragon” and “The Rings of Power” over the summer. Hulu is another household name that sets itself apart by offering a live TV option, where you can access 60+ channels.
Let’s dig into the numbers, shall we? Recent data paints a picture where Netflix reigns supreme with an 8% share in the U.S., followed by 5% for Disney+/Hulu and 3% for Amazon Prime Video. Netflix also dominated the original TV series scene for 48 out of 52 weeks in 2023 and capped off a stellar Q4 by adding 13.1 million global subscribers for a total of more than 260 million! So there you have it, Netflix has taken the crown, pun absolutely intended.
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