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Algorithms
Algorithms are the secret sauce that power many of the digital experiences we rely on daily, running the show behind our search results, social media feeds, and navigation apps. Some companies guard these algorithms as closely as the Coca-Cola recipe.
Well, for Amazon the secret is out
Amazon “allegedly” used a secret algorithm named “Project Nessie,” yes, the same nickname as the Loch Ness Monster, to bring in an extra $1 billion in revenue. The algorithm would test how high Amazon could raise prices while keeping them lower than competitors or nudging them to follow suit. Now, Amazon is facing off with the Federal Trade Commission (FTC).
Basically, the FTC said Project Nessie is an “unfair method of competition” and the company’s power over third-party sellers on its website leads to higher prices for consumers.
Amazon insists its not using the algorithm anymore and claims the lawsuit is mischaracterizing the tool, saying it was a safeguard against prices sinking to unsustainable levels.
But hold on, Amazon is definitely not the only company accused of using algorithms in their favor. Take Cigna, for instance; it got sued for using algorithms to automatically deny claims. The list could go on and on, but you get the point.
Also, dont think all algorithms are “bad.” In fact, we rely on them for countless beneficial applications, and theyre the backbone of one of our long-term investment themes, the Fourth Industrial Revolution.
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